“BENE” IS A LATIN PREFIX
MEANING “WELL”
It’s more than our name — it’s a reminder of our guiding principles.
We push the envelope on what “bene” really means: good ingredients,
good design, and good chews for good dogs.
PRACTICE GOOD BUSINESS
We listen attentively to customers. We’re honest and straightforward with everyone our business touches: business partners, employees, and everyone else.
NOTHING BUT THE BEST
We use the highest-quality materials we can find and produce everything right here in the USA with people we know and genuinely trust.
FOCUS ON DELIGHTING DOGS
We tailor every aspect of our products to suit the unique needs of our beloved companions — cleverly and simply.
BE VALUABLE TO PET PARENTS
We focus on both dogs and their humans. Pet parents are happy when their pups are happy.
DEMONSTRATE GENEROSITY
Dogs inspire us to be good to each other, so we embrace opportunities to give back to those
in need.
STAY PLAYFUL
Dogs remind us to keep it fun. We feel fortunate to genuinely enjoy what we do.
be human
We began as a small family business and intend to keep it that way. Anyone who reaches out can expect to meet a real person who cares.
