“BENE” IS LATIN FOR “GOOD VIBES”

It’s more than our name — it’s a reminder of our guiding principles. We push the envelope on what “bene” really means: good ingredients, good design, and good chews for good dogs.

NOTHING BUT THE BEST

We use the highest-quality materials we can find and produce everything right here in the USA with people we know and genuinely trust.

GIVE BACK

Dogs inspire us to be good to each other, so we embrace opportunities to give back to those in need.

DELIGHT DOGS

We tailor every aspect of our products to suit the unique needs of our beloved companions — cleverly and simply.

PRACTICE GOOD BUSINESS

We listen attentively to customers. We’re honest and straightforward with everyone our business touches: business partners, employees, and everyone else.

STAY PLAYFUL

Dogs remind us to keep it fun. We feel fortunate to genuinely enjoy what we do.

BE HUMAN

We began as a small family business and intend to keep it that way. Anyone who reaches out can expect to meet a real person who cares.