more than just dog love
Benebone Founders Peter and Jim
We began with the notion that pet parents want the best for their dogs. But pet store aisles made us dizzy with neon colors and squeaks, much of it made overseas. We started fresh, understanding that dogs experience the world uniquely. So we zeroed in on things that dogs really dig.
Our flagship product came out of a few basics: dogs love real flavor, push durability to the limit, and don’t have thumbs. So we used real bacon in a quality, USA-made, durable chew designed for a paw-friendly grip. By focusing on the basics and sweating the details, we knew we were onto something.

What really gets us going is the community around dogs. Dogs bring our guard down — just chat it up with somebody walking a dog and you’ll get the vibe. We are friendlier, more approachable, and more empathetic in the presence of dogs. We foster that feeling through events, philanthropy, and developing deep relationships with our fan base. Gotta see it to believe it, right?
the OG Wishbone
meet our team